Delicious digs

Where

none

, IN
Recent stories by
Jennifer Litz
Lunch at Oishi Sushi
Aug 27, 2008
Bonjour, breakfast
Aug 19, 2008
Come hungry
Aug 13, 2008
New-ish nuevo Latino
Aug 6, 2008
Balls to the wall eats
Jul 30, 2008


Recommended stories

Food
Bopping around the bodega
by Terry Kirts
Oct 4, 2006

Food
The Cork Dork
by Neil Charles
Dec 11, 2002

Food
The Cork Dork
by Neil Charles
Jan 8, 2003

Food
The Cork Dork
by Neil Charles
Mar 12, 2003

Food
The Cork Dork
by Neil Charles
Apr 9, 2003

Food
The Wines of Chile and Argentina
by Neil Charles
May 7, 2003


Delicious digs
by Jennifer Litz Jul 3, 2008

Shopping fresh at Fresh Market

Fresh Market is a neighborhood gourmet grocer with everything for the amateur professional chef. Its long-awaited opening has been met with charged proclamations. One girl I passed during my recent visit gushed, “This is like an outing,” with six items grasped to her chest. But a different, disgruntled shopper bemoaned a lack of coffee options.

I’m not sure what he wanted. The Fresh Market has everything from a basic Kona Blend (on sale for $6.99!) to crème brûlée and dark chocolate flavored beans. To the side of these java barrels perch the small packages of Illy and other couture coffee.

This is what you can expect from the new market: a hodgepodge of fine offerings alongside more predictable ones, like largely unblemished fruit, and TFM all-natural chicken. Maybe this isn’t your regular grocery store, though it could be. I didn’t do well looking for my usual Serrano peppers, which they didn’t carry. I settled for a single hot habanero (at $6-plus a pound, they’re pretty pricey). And I’m not sure if it’s just because of the grand-opening rush, but they were out of flank steak — and bananas.

But enough of the mundane. Let’s get into what makes this store so delicious.

Flavored salts. Sure, I’ve read about them in Gourmet and Food and Wine, and a few foodie friends have extolled their nuanced flavor. But I’ve never seen such an array as presented at this market. The Hawaiian sea salt had a pink-rust hue and insisted on being a meat rub. Black Alder salt was so named for having been smoked in that wood for over 24 hours; salmon goes well here.

If flavored salts pique your interest, the colorful, heady wall of freshly packed spices beckons nearby. Need crushed fenugreek? Pink peppercorns? That and maybe 100 other options are available.

If you don’t like seasoning and cooking your own food, Fresh Market accommodates the TV dinner-addicted. I’m not sure how good it is, but New Zealand rack of lamb ($18.99) and osso bucco ($22.99) can be found in the frozen food section. So can a variety of Amy’s organic frozen dinners, which have developed a cult following — for good reason.

Fresher take-home options are also available. The ready-made food case offers everything from a giant Reuben panini ($6.99) to a generous grilled chicken kabob speared with zucchini, squash and grilled onions ($4.99 each).

Want to grill it yourself? Take home a fat, pre-formed beef patty with three cheeses — or the one with bacon and cheddar ($2.99 each) — from the meat counter, aka the first place I’ve actually found skirt steak at a grocer in Indianapolis. I don’t believe I’ve seen fresh yellowfin tuna ($17.99/pound) from Grenada elsewhere, either. Or wild American colossal grilling shrimp ($15.99/pound) that looked quite as colossal, just waiting to be snatched up for the impending holiday.

Speaking of the Fourth, the beer selection is also good. I can’t wait to try the award-winning, Belgian-style “Pranqster” from North Coast Brewing Co.

The Fresh Market left me with a sweet taste in my mouth — bins of candy are right by the checkouts. Of course, I’m not a parent …

Comments on Delicious digs

by Anonymous | Jul 16, 2008

This is a welcome addition to the Broad Ripple area. It's nice to break away from the Marshes and Krogers and not have to travel up to the northside to do so. Jordan, relax dude, it's a grocery store.

Report this comment

Fresh Market
by Smart shopper | Jul 7, 2008

Well, while their beer selection isn't very deep, what they do have is cheaper than most other places. Anchor Steam Beer was $8.49 versus over $10 at most other places. Limited selection of Bell's, but at $7.99 a sixer, it was 2 bucks cheaper than anybody else. But they make up for it with things like a 4 ounce wedge of Maytag Blue Cheese for $9.99 ($40 per pound !!!), compared to $5.99 at Marsh. Parmesan-Reggiano was $19.99 a pound. Sunflower used to have the same stuff for $10.99 per pound. And the parm at Fresh Market was cut so it had a lot of rind. Even Marsh has parm with less rind per hunk at $17.99 per pound. Of course Maytag Blue should be around $10-$12 per pound. And their tomatoes weren't very good, and expensive. Why no go a few blocks east to Locally Grown (54th & the Monon) for better, and cheaper, produce. Sure, they've got smoked paprika and wacky salts, but who needs those things very often? Fresh Market has a few things I might go in for, but it sure ain't Atlas. They need to survey what their competitors charge for identical brands, and adjust their prices.

Report this comment

Fresh Market
by Jordan VanDuyn | Jul 6, 2008

Hi, your article is a joke. Fresh Market is horrible. Their Beer Selection is weak. I dont know how you can even begin to compare it with Kahns, Vine & Table or Whole Foods. Im also offended by you rambling about the great prices, when their prices are ridiculouslly high. This entire article sounds like something written by someone who has had their fare share of free samples and free grocerys in return for a good right up on a Joke of Grocery store. -Your a Joke as well

Report this comment

NOTE: Comments posted to our web site may be used our "letter to the editor" section of the paper.

Post a comment
/ to /
Do you believe the city is doing enough to root out corrupt police officers in IMPD?
Yes
No











Myspace





© 2007 NUVO, Inc.
Contact Us